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Chicago startup raises $1.3M for mental health assessment platform

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A Chicago-based mental health tech startup named Blueprint has secured a $1.3 million round of funding led by Hyde Park Angels and Lightbank, the company announced Tuesday.

Blueprint will use the money to expand its clinician outreach and grow its sales and engineering teams. “We’re using it mainly to build our team, grow our network and build our platform,” founder and CEO Danny Freed said in a phone interview.

In simplest terms, the startup offers a mental health assessment platform for clinicians. The tool is HIPAA compliant and hosted on AWS.

Here’s how it works: A therapist has a Blueprint account, through which they can enroll patients. Patients are then invited to download the Blueprint mobile app, which prompts them to complete assessments between appointments.

The platform collects and analyzes patient data. The clinician can use the tool to track patient progress over time and leverage patient-specific insights to deliver measurement-based care. The patient also has a dashboard that enables them to see their progress.

Additionally, the patient assessments are billable, so clinicians can be reimbursed for reviewing the completed ones. Blueprint can submit claims on behalf of the clinician so they don’t have to spend time dealing with insurers.

Ultimately, the goal is to enable psychiatrists and therapists to automate the data collection process and improve the health of patients with anxiety, depression, post-traumatic stress disorder, bipolar disorder and other mental health conditions.

Freed said Blueprint’s clients are mostly individual practitioners as well as private practice clinics.

The Chicago startup doesn’t charge an upfront cost to use the platform. Instead, it charges “based on the completed number of assessments that are billable,” Freed said.

Blueprint’s origin story dates back to five or six years ago when Freed was in college. “One of my closest friends was suffering from bipolar disorder,” Freed said. “He took his own life.”

That was Freed’s initial exposure to the mental health space. The company was then founded in late 2016. At that time, it was known as HelloJoy and its focus was on something a little different: self-assessments for consumers. The product was built on top of Facebook Messenger.

After working on that for about a year and a half, the team realized they could have a greater impact if they shifted to a tool for clinicians. The company made the change by mid-2018 and has since been expanding its network of providers.

Looking ahead, Freed said his startup’s main goals include continuing to build its network and helping clinicians onboard as many of their patients as possible.

Picture: Radachynskyi, Getty Images

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